MIDIOS, the renowned media agency, announces the addition of CANDY to its client portfolio. Through this partnership, MIDIOS will be responsible for developing and executing media strategies for the brand.

CANDY is a company recognized for its innovation and commitment to quality in large home appliances. This year, the Italian brand celebrates 80 years of offering products that blend accessibility, innovation, and ease of use.

Las métricas de atención han cobrado gran relevancia en la industria del marketing, especialmente en un entorno donde la atención del consumidor se ha vuelto un recurso escaso y valioso. Hoy, la capacidad de captar y mantener la atención se ha convertido en un desafío crucial para las marcas.