Mobile Marketing | Page 12 | MMA / Marketing + Media Alliance

Mobile Marketing

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Ad Industry Convenes Around Post-UDID Solution

May 30, 2012

Ad Industry Convenes Around Post- UDID Solution 

Mobile Marketing - David Murphy 

AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.

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AdTruth Wants to Be Standard for Mobile Tracking

May 30, 2012

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.

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Sponsormob Launches New Service to Help Mobile Advertisers Convert Impressions to Leads

May 29, 2012
Berlin-based Sponsormob announced
it is launching a new service aimed at converting simple impressions into
prequalified leads for mobile advertisers. The new service, known as “Call-Back,” allows mobile advertisers
using Sponsormob’s mobile ad platform to generate call-back requests from
mobile consumers interested in a product or service offering.
According to Peter Glaeser, CEO of Sponsormob, what
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Mobile vs. Desktop Browsing: Is Time Spent On Site a Useful Metric?

May 18, 2012

by Jonathan Levey
Fathom

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How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App

May 8, 2012

The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy anytime and anywhere was the first step in a mobile strategy.


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Informatica Big Data Roundtable Video Highlights

March 21, 2012

Click the below file to access video highlights from the:

Informatica Big Data Roundtable
Covent Garden Hotel London, December 1, 2011

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Rich Media ad(d)s new flavor to Mobile Dialogue

March 15, 2012
by Per Holmkvist, Founder of mobile agency Mobiento and mobile ad network Adiento Mobile marketing is growing up, and as a consequence advertisers are shifting their focus from Call-to-Action to the Action itself. From “What a nice ad” to “I really like this conversion rate”. With the emergence of Rich Media ads, advertisers face another exciting opportunity to activate consumers. But where does it fit in?
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2D Barcode Publishing - A Guide to Best Practices

March 13, 2012
When embedding a 2D barcode in an advertisement, a mobile barcode can create an immediate, personalized connection which can engage, educate, and convert consumers. As a result, 2D barcodes is rapidly becoming an essential part of the marketer’s toolkit. The purpose of this document is to help marketers maximize the performance of their barcode campaigns by providing them a list of basic best practices. For the sake of simplicity, this document will focus on the open standard QR Code format commonly used around the world.
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Mobile Payments – See the Trees Through the Forest

February 21, 2012

by Per Holmkvist, Founder of mobile agency Mobiento

M-commerce is booming, and rightfully so. Shopping with or via the mobile phone is fast, easy and accessible. For retailers and brands it’s simple, just set up an “m-commerce solution” and… wait, we need a mobile payment solution. Google Wallet? Premium SMS? Square? Credit cards? Just don’t let the sheer multitude of options stop you from making money.

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Tigerspike Enterprise Whitepaper Part 1

October 31, 2011


Personal Media in Enterprise
An introduction to this whitepaper series

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