Global | Page 7 | MMA Global
  2. Global
  2. Global

Global

Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global

Xapads Media expands business in China, Appoints Huang Xu as Country Head

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local  office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

News Type: 
Member Press Release

MMA @ Ai4

Global
August 12-14 | MGM Grand, Las Vegas
 add to calendar
AI

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Released: 
January, 2024
File Size: 
815 KB
Education Section: 
Definitions, Educational Documents, Guidelines
Region: 
Global
AI

AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Released: 
January, 2024
Education Section: 
Definitions, Guidelines
Region: 
Global