With over 17 years in the ever-evolving media landscape across MENA, Zain brings a deep passion for blending creativity with data to drive real business impact. He currently leads media strategy at Spark Foundry (Publicis Groupe), where he partners with ambitious brands to craft omnichannel campaigns that don’t just make noise, they move the needle. From agency floors at Mindshare to the brand-side hustle at Unilever, his journey has been anything but linear and that’s what has shaped his 360° view of media, performance, and brand growth. Along the way, he has championed digital transformation, challenged the status quo, and celebrated some amazing wins at Effie MENA, MMA Smarties MENA/KSA/Global and Festival of Media Global, with teams he’s proud of. Zain believes great media work is equal parts science and soul and that’s what he looks for when judging: insight-led, bold ideas that deliver measurable impact.
