Zaheer is the Head of Brand Partnerships for Consumer Packaged Goods and Strategic Verticals (CSV) at TikTok Indonesia. With over 18 years of experience, he specializes in driving digital-led growth programs across India and Southeast Asia for global brands. Prior to joining TikTok in 2025, Zaheer served as the Head of Industry for Tech, Telco, Agency and Programmatic Business at Google Indonesia.
His career spans multiple facets of the industry serving as a martech partner, agency lead, and marketing client at organizations including Google, Mindshare, Hindustan Unilever, IBM India, and Microsoft. Zaheer has also led product and business portfolio management at post-money startups such as Crayon Data in Singapore.
At TikTok, Zaheer is dedicated to helping brands navigate the intersection of culture and commerce. He collaborates with cross-functional teams to simplify and scale execution frameworks, helping marketers innovate and capture new growth opportunities within the creator led commerce ecosystem.
