Yves Mäder has been working at Google in Zurich for nine years, currently as Industry Leader Retail, Telco, and Agencies. He and his team support Switzerland's largest retailers, telcos, and agencies in using Google advertising technology and media. Previously, he was Managing Director at ricardo.ch and Managing Director of Jobup AG. He graduated from the University of St. Gallen with a degree in economics. He began his career in the cement industry in 1998 before joining eBay in 2004. He lives in Zurich with his partner and their two sons.