With over 7 years of experience as a media strategist, she has worked across multiple markets, starting in Pakistan and expanding to Malaysia. Specializing in integrated media strategy and communication, she has had the opportunity to work with prestigious brands such as FrieslandCampina and Nestlé, leading several award-winning campaigns. In her current role as Consumer Experience Lead at Mondelez, she manages brands including Cadbury, Toblerone, Oreo, Halls & Dentyne in TH, MY & SG.