General Manager, Global Business Solutions, SEA & Japan
TikTok
Yuke is the General Manager of Global Business Solutions for TikTok in Southeast Asia and Japan, where he leads strategy, partnerships and advertising monetisation across the region.
A pi-shaped leader with both technical expertise and business acumen, his past roles include serving as TikTok’s Global Head of Strategy and Data Science, Director of Nike’s Direct Digital Commerce in Greater China, and senior roles at Tencent Ads.
Yuke holds a master’s degree in Information Technology (Computing), specialising in machine learning, big data and statistics from the University of Melbourne. He is currently based in Singapore.
