Yen Le is Senior Manager, Vaccine Media & Social at MSD Vietnam, with over a decade of experience across healthcare and FMCG, working with global brands including MSD, Danone, Fonterra, and Perfetti Van Melle. Her expertise spans brand strategy, integrated media, digital marketing, CRM, data-driven marketing, e-commerce, and omnichannel transformation. At MSD Vietnam, she leads initiatives that advance consumer transformation in healthcare by designing connected marketing systems where strategy, data, technology, and creativity work together to deliver meaningful impact within a highly regulated environment. She also served as thematic campaign lead for MSD Vietnam’s MMA SMARTIES Vietnam 2025 Best in Show award-winning campaign.
