12 years experience in Digital Marketing, primarily at various media agencies. Providing guidance to clients and agency teams on most applicable Ad Tech solutions. Responsible for producing comms to agency teams and clients regarding brand safety and suitability topics. Sharing industry trends and POVs on latest martech products. Tailoring recommendations based on key challenges, interests, priorities and scope. Active advocate for Responsible Media (Data Ethics, Sustainability, Diversity & Inclusion), Attention Measurement and Ad Verification.