I am an experienced media and marketing strategist specializing in data-driven and impactful campaigns. creative excellence, and measurable brand impact across the customer journey is has a key role. I develop and execute integrated media strategies for leading brands like, Barilla, Allianz, Activision, Renault and McDonald's, with particular expertise in these sectors. In many pitches I was a part of I also digged deep into a lot of other industries as well. My approach bridges creativity, media, and technology to drive meausurable business results. I have contributed to award-winning campaigns, including MMA, deutscher mediapreis, DDA, DPOK, and many more shortlist placements and innovative cases in Cross media, digital media and social media, as well as influencer marketing, and live experiences. As a recognized thought leader and regular speaker at internal Omnicom Media Events, I also had the honor to speak at DMEXCO, D3CON, and OMR, I share insights on the future of media strategy, data-driven marketing, and AI's impact on the industry. Through my jury work and LinkedIn contributions, I advocate for marketing that is not just creative, but effective, brave, and future-ready.
