Director – Insights, Innovation & Portfolio Strategy
Heineken Vietnam
Nguyễn Thanh Tú is a strategic leader in consumer insight, innovation, and brand portfolio strategy at Heineken Vietnam. With over 17 years of experience in the FMCG industry, she has held leadership roles in global companies such as Nestlé and Nielsen before joining Heineken in 2019.
Her career spans consumer & market insights, brand management, and portfolio leadership, where she has led transformative projects that strengthened brand equity and unlocked category growth. Known for her ability to translate complex consumer data into foresight-driven strategies, Tú bridges local market nuances with global best practices to deliver sustainable business impact.
She holds an International MBA from Southern Taiwan University and is a mentor and coach passionate about developing the next generation of marketing leaders in Vietnam.
