Linh Tran is a seasoned marketing professional with over 13 years of experience driving brand success across leading FMCG multinationals. Linh built a strong foundation through progressive roles at Orion Food Vina, Vinamilk, and FrieslandCampina before expanding his expertise across multiple Southeast Asian markets at Marico SEA.
For the past 5 years, Linh has thrived at Mondelēz Kinh Do, tackling diverse and high-impact roles. Linh first took the helm of the Kinh Do Mooncake portfolio — a mature, iconic brand — and reimagined it for a new generation of young families. His passion for elevating brand storytelling and creative excellence earned multiple marketing awards for "Kinh Do Mooncake – Keep Stories Alive" at the MMA SMARTIES, a testament to his belief that great brands are built through culturally resonant, emotionally powerful ideas.
Currently, Linh is leading the Cake & Chocolate portfolio including global powerhouses Oreo and Cadbury, as well as steering the creative reinvention of local jewel Solite. Linh is the force behind recent iconic collaborations such as Oreo x BTS and Oreo Socola Pie x Quang Hung MasterD — campaigns that push the boundaries of brand creativity and cultural relevance in Vietnam's dynamic market.
