My Anh Tran is currently the Integrated Strategic Manager at Heineken Vietnam. In this role, she champions a consumer-first experience through holistic IMC (Integrated Marketing Communications) integration, driving deeper brand relevance and seamless engagement across all consumer touchpoints, especially for Tiger brand.
With over 8 years of experience, My Anh has built end-to-end expertise across performance marketing, integrated media planning, and digital technology, with a hybrid background on both the agency and client side. Her cross-industry portfolio spans nutrition, FMCG, consumer electronics, and beverages – having contributed to brand growth and transformation at leading companies including Abbott, FrieslandCampina, WPP, and now Heineken Vietnam.
