Bich Ngan Tran is a strategic and performance-driven marketing leader with over a decade of experience across education, media, and technology sectors. She specializes in transforming marketing functions into agile, data-led engines that deliver measurable business growth.

Throughout her career, Bich Ngan has built and led high-performing teams, executed integrated marketing campaigns, and developed scalable systems that align marketing execution with business outcomes. Her areas of expertise include performance marketing, digital strategy, MarTech integration, customer journey optimization, and brand development.

Known for her ability to simplify complexity and spark innovation, she acts as a trusted advisor to C-level leadership—bridging strategic vision with hands-on execution. She has successfully led digital transformation initiatives at both corporate and agency levels, contributing to sustainable revenue growth and enhanced marketing maturity.

As both a marketing practitioner and guest lecturer, Bich Ngan is passionate about sharing knowledge, mentoring young professionals, and driving conversations on marketing innovation, leadership, and customer-centricity. Whether guiding internal teams or speaking on stage, she brings clarity, creativity, and a business-first mindset to every challenge.