International marketing and brand leadership executive with 25+ years of experience driving premium consumer, retail and omnichannel brand growth across Europe, the Middle East and international markets. Former regional leader at adidas, with extensive experience leading integrated brand, consumer engagement and activation initiatives across complex multicultural environments, managing cross-functional teams, strategic partnerships and large-scale marketing ecosystems across both mature and growth markets. Throughout my career, I have worked at the intersection of brand strategy, retail, digital engagement, consumer experience and commercial growth, helping organisations strengthen market positioning, increase consumer relevance and deliver impactful omnichannel experiences across physical and digital touchpoints. Alongside multinational leadership experience, I founded and led Fractal Mind, an innovation and engagement consultancy focused on consumer engagement, gamification, omnichannel activation and AI-enabled marketing initiatives, working with international brands across retail, telecom, automotive, financial services and technology sectors. I have also represented organisations at international innovation and business events including Web Summit, VivaTech Paris, London Tech Week and GITEX Dubai, contributing to thought leadership, innovation and international stakeholder engagement initiatives.
