Tia Saputri is a senior commercial and marketing leader with over 15 years of experience across media, music, and OTT in Indonesia and Southeast Asia. As Head of Sales at WeTV Indonesia (Tencent Group), she drives commercial strategy through premium content partnerships, IP-led brand solutions, media solutions, and artist engagement that connect leading brands with one of the region's most engaged streaming audiences. Her career spans senior leadership at Warner Music Group and VICE Media Group, where she built deep expertise in branded content, entertainment IP commercialization, music licensing, and co-branded campaign architecture at scale. A practitioner at the intersection of culture, entertainment, and commerce, Tia has a consistent track record of turning audience insight, fandom, contents and entertainment IP into measurable brand and business outcomes.
