Half Lebanese, half Turkish & nationalized Bahraini, Tarek was born into advertising. Both Mom and Dad started and worked in the same agency, which quickly became Tarek’s playground.
At 18, he took off to Los Angeles to get his degree in communications. He then moved to New York with McCann- Erickson for six years. As a McCanner, he gained experience with national and international clients including Salomon Smith Barney, Sprint telecommunications, Lucent Technologies, Marriot International, Agilent Technologies, Kohl’s (department stores), Gateway Computers, Tic Tac, Alegra and many others. In 2003, he joined Fortune Promoseven, Dubai where he ran the Coca-Cola account for Lebanon, the UAE, Kuwait and Bahrain. He also got involved in corporate & internal communications, as well as business development. In 2006, Tarek founded LOWE Middle East and North Africa. The business grew from 4 people sitting on bean bags to 96 at its peak within four years and expanded into 4 new markets including Dubai, Abu Dhabi, Bahrain and Morroco. On September 26th, 2010, Tarek moved back to Fortune Promoseven to take on the post of CEO for the Middle East and North Africa. To be continued…
