Associate Director, Addressable Strategy and Activation (Programmatic)
Kinesso Thailand Limited
With over 14 years of experience in the programmatic landscape, across both the advertiser (DSP) and publisher (SSP) sides, Surattaya brings a well-rounded and in-depth perspective to digital media.
With experience across both SSP and DSP, she focuses on end-to-end campaign optimization and delivering solutions that meet diverse advertiser needs, while leading programmatic teams and collaborating closely with Programmatic partners to ensure smooth execution and continuous improvement. By leveraging data-driven creatives, precise audience targeting, and AI-driven strategies, she consistently drives measurable results across all stages of the marketing funnel.
Surattaya holds a Master’s degree in Marketing and Management from the International Program at the College of Management, Mahidol University, and has a proven track record of managing campaigns for both global and local brands, including KFC, Nestle’, Dyson, Levi’s, SCB, Brand’s Suntory, TCP, Oriental Princess, etc.
