Sony's 28-year career demonstrates her transformative leadership across diverse markets. As Strategy Lead at FCB India, she guided major brands including Tata Motors, Wipro, Amul, SC Johnson, and Whirlpool. Transitioning client-side, she excelled in agency collaboration as Head of Brand Marketing for Tata Indicom.
In Indonesia, as FCB General Manager, she revitalized the agency, enhancing strategic integration for brands like SC Johnson and Mondelez. Her leadership elevated performance and secured award nominations in 2019.
Joining Publicis Groupe in 2020, she quickly rose to a leadership role by 2021, embracing the "Power of One" initiative. Under her tenure, the Groupe achieved over 200+ awards in five years, including APAC Creative Agency of the Year (Smarties APAC, MMA Indonesia), three consecutive Creative Agency of the Year titles, and two Media Agency of the Year awards. She takes immense pride in securing Southeast Asia’s Best Culture of the Year.
