Sitaresti is TikTok Head of Business Marketing in Indonesia, responsible for the company's B2B marketing strategy for the country, working closely with TikTok's Global Business Solution team. She has 9 years of experience in marketing, PR, inbound and digital marketing. Prior to TikTok, she has spent 6 years in a global management consulting firm, YCP Solidiance, where she led the company's marketing strategies across Asia Pacific. During which she advised 1000 firms and multi-national companies on their marketing and digital initiatives in Asia. She also drove the marketing division at GetCraft, the first content marketing marketplace in Southeast Asia. LinkedIn profile: https://www.linkedin.com/in/sitarestiastarini/
