Sissy is Managing Director at PHD Germany with 16 years of industry experience - a good amount of that time spent in media agencies in New Zealand. As Digital Lead, Sissy has driven digital strategy and transformation across a range of global and local clients in FMCG, automotive, entertainment, travel and insurance verticals. In her role as Managing Director, she continues to expand the agency's digital and commerce strategy areas and supports clients with forward-thinking solutions and consulting services.