Sean is the Managing Director (E-Commerce) and Chief Omnichannel Officer at FairPrice Group, a leading retail and food services company in Singapore. In this combined role, he is responsible for driving FairPrice’s e-commerce business while delivering a seamless and personalised customer experience across all touchpoints, advancing FairPrice Group’s vision of “Everything Food Made Easy.” Prior to joining FairPrice Group, Sean led TikTok (ByteDance Group)’s e-commerce business in Southeast Asia and served as Group Chief Crossborder Officer at Lazada (Alibaba Group).