Sagar Mehta has spent 15 years making brands say something worth hearing. In 2017, he co-founded WHAT ARE YOU SAYING (W.A.Y.S.) to do it without compromise.
As Co-Founder and Head of Creative Strategy, Sagar leads work across a roster spanning fashion and fintech, high-street and hyperlocal, consumer challengers and category leaders, all while staying close to people, culture, and the behaviour that makes ideas matter.
The six years before W.A.Y.S. were spent at WAT Consult and BESTSELLER India, where he picked up 50+ national and international awards and learned how brands really work. The nine years since have been spent building one differently.
He joins the MMA SMARTIES panel for the fourth time. The question hasn't changed: does this piece of work cut differently?
