

Polis Pavlidis
Sr Director, Marketing Analytics & Data Science
Visa
Polis Pavlidis leads global marketing analytics and data science at Visa, where he drives innovation in measurement frameworks, experimentation, and optimization to elevate marketing impact. With a PhD in quantitative methods and fifteen years of experience in insights and analytics, Polis is passionate about transforming data into strategic growth levers. His work empowers marketers with actionable intelligence, delivering measurable results and maximizing return on investment across global and local campaigns.