Phung is a distinguished media professional with 10 years of experience in integrated marketing communication within media industry. Her career is characterized by a relentless drive, a growth mindset, and a daring spirit to explore new challenges with a purpose-driven and results-oriented approach.

Currently serving as a Senior Media & E-Marketing Manager at Friesland Campina Vietnam, Phung holds a pivotal role in shaping media strategic communication objectives, conceptualizing digital marketing initiatives, and developing E-marketing programs aimed at maximizing online sale profitability and achieving performance marketing KPIs as well. She ensures media and e-marketing deliverables not only enhance effectiveness & efficiency but also drive purpose, commercial success & business impact.

Prior to her current role, Phung garnered valuable experience working with top international agencies, collaborating with a diverse range of clients spanning FMCG, Automation, Beauty & Cosmetic, Baby & Mom Care, Electronic, Banking, and more.

Her genuine passion lies in nurturing talent and coaching the potential of younger marketers, contributing to their growth within the industry.