Global Head of Communications, Advocacy & Strategy, Food & Agriculture
WWF
Peter builds programmes that drive lasting behaviour change. He leads communications, advocacy and strategy for WWF's global Food & Agriculture Practice, informing, engaging and empowering diverse stakeholders (including policymakers, business leaders, investors and consumers) to transform how we produce and consume food. Peter also leads WWF’s global audience insights programme, using data to shape organisational decision-making. He was part of the communications leadership team for the United Nations' inaugural Food Systems Summit and has supported several food-tech start-ups on strategy, government relations and branding. He has a background consulting the public sector and technology, healthcare and FMCG businesses on integrated marketing strategy. Peter is also an international athlete, having represented Singapore in rugby and masters athletics, and has captained representative rugby teams on three continents.
