Pavel Medvedev is an accomplished business leader and AdTech entrepreneur with over 15 years of experience in digital marketing, B2B partnerships, and international expansion. As co-founder and CRO of Uplify Network, he led the company from inception to a global SaaS platform, partnering with agencies such as OMD, Havas, and Dentsu. Pavel has managed campaigns for leading brands including Samsung, Red Bull, HP, and PepsiCo, and has held senior roles at VK, Havas, and PUMA. He has a proven track record of driving expansion and operations across key markets in Eastern Europe, APAC, LATAM, and the US. An Effie winner and active IAB US member, Pavel is recognized for bridging creative and commercial goals, fostering high-performing teams, and championing innovation and industry best practices. He is passionate about mentoring the next generation of digital talent