Pavadee Katimuneetorn (Nan) is a seasoned professional with extensive experience in data and media leadership roles within the FMCG industry. Currently serving as the Media Lead for Homecare Thailand, responsible for driving media strategies and leading media partnership in the market.
Previously, Pavadee held the position of Data Lead for Southeast Asia Homecare and Data Head for Unilever Thailand, Malaysia, and Singapore. In these roles, she spearheaded data partnerships with key retailers, leveraging consumer insights to drive data-driven marketing strategies and optimize consumer engagement. Her expertise in data acquisition, analysis, and application has been instrumental in enhancing Unilever's digital presence and fostering strategic collaborations.
With over 10 years of experience in Digital Media at Unilever, Pavadee has been at the forefront of digital media innovation, managing data strategy, and first-party data acquisition. She has led the meaningful proposition and strategy of LINE official accounts and driven data partnerships with retailers, fueling end-to-end data-driven marketing. By combining data-driven insights with innovative media strategies, she continues to lead the way in achieving business growth and success in the ever-evolving digital landscape.
