With a wealth of experience in the sports industry, Olaf joins Dentsu Sports International from Al Tamimi & Company, a leading commercial law firm in MENA, where Olaf was the Head of Sports & Events, advising clients on a wide range of sports and events related commercial matters and acting for government bodies, rights holders, agencies and players playing in both the Saudi Pro League and Qatar Stars League. Additionally, his tenure at TEAM Marketing in Switzerland involved negotiating (on behalf of UEFA) major global sponsorship, licensing, and brand agreements for UEFA club competitions, including the UEFA Champions League.

Olaf will play a pivotal role in driving growth and spearheading initiatives to further strengthen dentsu's position in MENA.