Head of Data Science & Product Deployment Engineering
Google
Nithya Mahadevan leads data science & engineering for Google ads across the Americas, with a focus on applied machine learning, causal inference, and marketing measurement. She is the primary data science lead behind Meridian, Google's open-source Marketing Mix Modeling platform, and helped build its predecessor, Lightweight-MMM. She holds an M.S. in Computational Decision Science & Operations Research from Illinois Institute of Technology.