As Consumer Experience Manager at Heineken Vietnam, I drive impactful brand experiences across the full HVN portfolio through Social KOL, Social Listening insights, and OOH branding.
With over 7 years of marketing experience, I specialize in customer-centric strategies and consumer journey planning, combining a data-driven mindset with a deep understanding of branding. My background spans both traditional and digital landscapes, including hands-on experience in e-commerce branding at Shopee, enabling me to craft impactful, insight-led campaigns that drive business growth.
