Nguyen Phan Yen Phi is the Founder and Managing Director of Fanscom, a pioneering agency established in 2018 that champions an "Advocacy-First" strategic philosophy. With extensive expertise in Mom & Baby, banking, and FMCG sectors, she specializes in transforming traditional marketing into community-driven ecosystems that turn consumers into brand advocates. Driven by a core commitment to integrity and empathy, Yen Phi focuses on building sustainable brand value through authentic connections, establishing her as a trusted strategic advisor in Vietnam's modern marketing landscape.
