**Marketing Director | Growth Architect | Brand Builder across Vietnam & South Asia**
I am a senior marketing executive with 25+ years of proven impact across Vietnam and South Asia, currently driving growth at Reckitt/Mead Johnson after building my career at Electrolux, Wrigley, Abbott, and Wavemaker. I specialize in turning market complexity into competitive advantage — scaling brands, unlocking new categories, and building high-performance teams that consistently deliver above-market results.
Throughout my career, I have led end-to-end brand transformations and go-to-market strategies for some of the world's most recognized FMCG and household goods portfolios — including Durex, Strepsils, Enfa, Doublemint, and Electrolux. My track record spans successful product launches, market share gains, and award-winning campaigns, all grounded in data-driven decision-making, sharp consumer insight, and relentless operational efficiency.
A defining chapter of my career was serving as Managing Director at Wavemaker, one of the world's leading media and growth agencies. This experience gave me an unparalleled command of digital transformation — from performance marketing and data ecosystems to omnichannel consumer acquisition strategies. Leading agency operations sharpened my ability to connect brand investment to measurable business outcomes, and gave me a rare dual perspective: the strategic rigor of a client-side marketer combined with the digital acceleration mindset of a media agency leader.
What sets me apart is my ability to architect growth at scale — whether entering new markets, repositioning legacy brands, or building category leadership from the ground up. I build and develop lean, agile marketing teams that punch above their weight, driving meaningful ROI while delivering experiences that earn lasting consumer trust. My deep fluency in digital transformation means I don't just build brands — I build brands that are built to win in today's digital-first marketplace.
My core strengths lie at the intersection of strategic vision and execution: brand management, growth strategy, digital transformation, consumer acquisition, and cross-functional leadership across diverse, fast-moving markets. I bring a regional perspective with local depth — understanding the nuances of Vietnamese and South Asian consumers that global strategies often miss.
I am motivated by building brands that matter — creating measurable business impact while contributing positively to communities and consumers across the region.
