Michele McDonald | MMA / Marketing + Media Alliance

Michele McDonald

Group Managing Director North America

I help brands unlock the full potential of their communications through agile, insight-driven research that fuels creativity, sharpens strategy, and drives measurable impact. I’ve worked with top marketers to reimagine how insights power storytelling—from campaign development to long-term brand building. ​

My work has supported award-winning campaigns and helped teams connect more meaningfully with their audiences. I’m passionate about making data feel less like a report and more like a roadmap—clear, compelling, and built for bold decisions.​

Outside of Toluna, I’m a proud advocate for industry growth and community leadership:​

  • Speaker at IIEX, TMRE, Quirk’s, and Insights Association NEXT​
  • Juror for Effie North America and ANA Multicultural Excellence Awards​
  • Founder and past Event Leader of Women in Research Connecticut, local chapter of global WIRe​
  • Actively involved in community initiatives supporting education and leadership