

Michele McDonald
Group Managing Director North America
I help brands unlock the full potential of their communications through agile, insight-driven research that fuels creativity, sharpens strategy, and drives measurable impact. I’ve worked with top marketers to reimagine how insights power storytelling—from campaign development to long-term brand building.
My work has supported award-winning campaigns and helped teams connect more meaningfully with their audiences. I’m passionate about making data feel less like a report and more like a roadmap—clear, compelling, and built for bold decisions.
Outside of Toluna, I’m a proud advocate for industry growth and community leadership:
- Speaker at IIEX, TMRE, Quirk’s, and Insights Association NEXT
- Juror for Effie North America and ANA Multicultural Excellence Awards
- Founder and past Event Leader of Women in Research Connecticut, local chapter of global WIRe
- Actively involved in community initiatives supporting education and leadership