Michael P. Reyes is an accomplished regional business leader with over 34 years of experience within Unilab Inc., driving business transformation, brand growth, and commercial excellence across seven Southeast Asian markets (Philippines, Indonesia, Singapore, Malaysia-Brunei & Cambodia-Laos) in Consumer Healthcare, Pharmaceuticals, and Personal Care.
His career combines strategic leadership with end-to-end commercial expertise, spanning Brand Management, Sales and Channel Management, Trade and Digital Marketing, Distribution and Supply Chain, and building strategic, long-term business partnerships.
A former Board Director of publicly listed PT Darya-Varia Laboratoria in Indonesia, Michael has a proven track record of transforming businesses, developing high-performing organizations, and delivering sustainable, profitable growth.
In Cambodia, he led a remarkable business transformation, doubling revenue and growing operating income fivefold over five years, despite the unprecedented challenges of the COVID-19 pandemic, global economic uncertainty, geopolitical conflicts, and regional border tensions.
Currently, he serves as Cluster Head of Unilab International, overseeing Cambodia, Laos, Singapore, Malaysia, and Brunei.
At MMA IMPACT Cambodia 2026, Michael brings a business leader's perspective on building brands beyond products—creating meaningful consumer value, earning lasting trust, and turning brand relevance into sustainable business growth.
