Maxime has spent over 15 years helping the world's largest brands grow, from agency planning rooms in New York and Dubai at DDB, Ogilvy and TBWA, to building TikTok's creative consultancy from scratch in the Middle East, to Meta in London, where he now leads creative strategy and transformation for Fortune 50 advertisers globally. He also leads the Consumer Insight Taskforce for Creative Shop, shaping how cultural intelligence and audience understanding are applied to creative strategy, powered by data, culture and AI.
