Matt is Reddit’s Head of International Creative Strategy, leading a team of creative problem-solvers and strategists across EMEA who are focused on helping advertisers unlock the true power of Reddit's most vibrant communities. With over 10 years of experience as a strategic planner and creative, he has stayed true to his passion for culture, creativity, and online communities. Before Reddit, Matt helped launch Creative Strategy across EMEA at Pinterest, and before that, spent just shy of 4 years at Twitter, helping lead Creative Strategy in the US for brands like Pepsi, Mountain Dew, and adidas. Matt earned his bachelor’s degree from Bournemouth University in the UK and then moved around the world, from London to Paris, to Sydney, to New York, and back again. He currently resides in South London, where you’ll most likely hear him singing while cycling into work.