Over the past 14 years, Mai Tran's journey in Vietnam's vibrant and dynamic media industry has been a thrilling odyssey marked by growth, learning, and impactful contributions. From her early days as a wide-eyed enthusiast to her current role as a seasoned professional, she has immersed herself in the rich tapestry of Vietnam's media landscape, witnessing its evolution firsthand and actively shaping its trajectory.

Throughout her tenure, she has had the privilege of collaborating with diverse clients (P&G, Mars-Wrigley, Sony, Mondelez, Castrol, URC...), agencies (EssenceMediacom, Mindshare, Publicis Media, OMD…), and media outlets, forging enduring relationships and driving transformative campaigns that resonate with audiences nationwide. Her experience spans the full spectrum of media channels, from traditional print and broadcast to the digital frontier of social media, content marketing, and programmatic advertising.

As the Senior Director of Client Leadership at EssenceMediacom, she drives strategic initiatives to strengthen the client's presence in the media landscape. With a sharp understanding of market trends, consumer behavior, and emerging digital technologies, she crafts innovative media strategies that position EssenceMediacom and its clients at the forefront of the ever-evolving media and digital space.