Lutz is a seasoned data and analytics expert with over 15 years of experience across industries and markets. He has built and led high-performing teams, developed data-driven solutions, and successfully scaled multimillion-euro businesses, including a €3M Marketing Mix Modeling practice at Kantar. With deep expertise in both local and cross-country projects across various industries, Lutz combines strategic vision with hands-on execution to drive measurable business impact. His strengths lie in client engagement, leadership, and generating actionable insights.