Lucas Pham brings over 14 years of experience in advertising and communications, driven by a passion to inspire and inject fresh perspectives into the industry. Currently serving as Managing Director at The A List, he leads a dynamic 'One-Stop Shop' Integrated Communication Agency and Ecosystem designed to seamlessly connect brands with modern audiences.
Prior to this, Lucas held leadership positions as Managing Director at Mango Digital and YouNet AM, two of the YouNet Group’s core agencies. There, he guided teams to deliver standout campaigns that earned widespread industry recognition, including awards from Campaign Asia, MMA, and MEA. His earlier experience spans roles at agencies like Mirum and Reach Communications (Square Group), where he built a strong foundation across strategic planning and integrated marketing.
Lucas’s creative leadership has contributed to notable accolades: Bronze – Vietnam Digital Agency of the Year 2020 (Campaign Asia); Gold – MMA 2020 for “Sống Như Ý” (Generali); Silver – Best Use of KOLs 2021 (FWD); Top 1 – APAC YouTube LeaderBoard Jan 2020; triple wins at MEA 2023 for Red Bull x Hoang Anh Gia Lai; and New Contributor - Warrior Vietnam BSC Awards 2024.
