Trang Le (Binny) is the Managing Director and Co-Founder of TMRW Viet Nam (tmrw.vn), an award-winning, AI-integrated creative agency recognized among the Top 5 Digital/Specialist Agencies in APAC. With over a decade of experience spanning both client and agency sides, she brings a 360-degree view of how great marketing is created and measured.
Her teams have won MMA SMARTIES awards on both sides of the table. Client-side at Diana Unicharm, she led the Diana Night segment to the No.1 market position in Vietnam in 2018, with a campaign that earned multiple SMARTIES Golds, including Technology Innovation and Vietnam's Best Brand Experience. In 2020, she co-founded TMRW Viet Nam, growing it from a startup into one of the region's most awarded boutique agencies. The work has been honored across Asia's leading award shows, including MMA SMARTIES, Hashtag Asia, DigiZ and the Loyalty & Engagement Awards. TMRW creates brand campaigns, social media, experiential marketing and digital storytelling for leading regional and global brands, with AI woven throughout the creative process.
A believer in "bottom-line branding", Binny champions work that connects business objectives with real consumer insight.
