Lan Nguyen is a Marketing Manager at Perfetti Van Melle Vietnam, leading the Chupa Chups portfolio across lollipops, jellies, and bubble gum. With over 18 years of experience across Brand, Shopper, and Trade Marketing, she has built and grown brands through consumer-centric innovation, integrated marketing, and commercial excellence.
Throughout her career at Unilever, Seedcom, and Perfetti Van Melle, Lan has led brand transformation, category innovation, and go-to-market strategies. She is passionate about turning deep consumer and shopper insights into distinctive brand experiences that drive measurable business growth.
Combining strategic thinking with a strong performance mindset, Lan believes the best marketing balances creativity, consumer relevance, and commercial impact.
