Katie Nguyen is Director of Strategy Development & Marketing at CapitaLand Development Vietnam, overseeing South Vietnam. With nearly 16 years of experience in the real estate industry, she specializes in strategic planning, product development, and end-to-end marketing leadership across residential and mixed-use developments.
Throughout her career, Katie has led integrated strategies spanning product positioning, pricing, sales campaigns, and multi-channel marketing execution — connecting business objectives with customer insights to drive both commercial performance and long-term brand value.
Her approach combines market intelligence, consumer understanding, and disciplined execution to create differentiated real estate products and impactful marketing campaigns in Vietnam’s highly competitive property market.
As a panelist at MMA Innovate 2026, Katie brings a practitioner’s perspective on how marketing effectiveness should be evaluated beyond short-term ROI metrics — balancing immediate performance, brand equity, customer experience, and sustainable business growth in an increasingly data-driven landscape.
