I am Head of Client Solutions at Pencil Group, the Vietnam Cultural Marketing Collective, which is a constellation of 8 specialist practices. With over 16 years of passionate experience in the advertising industry, I have developed a strong focus on strategic execution, operational efficiency, and leading high-performance teams.
Throughout my career, I have built my extensive expertise through key roles at established agencies, including Mango Digital (YouNet Group), Dentsu One, and Reach IMC (Square Group). My strategic acumen and commitment to cross-functional management have enabled me to contribute to multiple award-winning campaigns across prestigious regional platforms such as the MMA Smarties, Marketing Event Awards, and BSI Awards.
At Pencil Group, I lead a robust team of client solutions and social media specialists, orchestrating strategic directions that bridge deep local cultural insights with creative firepower to solve complex business challenges. I excel in navigating fast-paced environments and fostering collaboration to deliver sustainable brand value, and I am absolutely thrilled to bring my valuable insights and deep market understanding to the MMA SMARTIES Vietnam 2026 Screening Council.
.
