Jerry Daykin is a client-side global media leader who has helped champion media and digital at a number of global brands including his current role as Global Head of Media at RBI, the parent company of Burger King, Popeyes and Tim Hortons. Previously he led global or regional teams at GSK, Diageo and Mondelez. He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing. As a diversity & inclusion advocate he chairs the World Federation of Advertiser's Diversity Task Force, and wrote the book 'Inclusive Marketing'.
