Jack is currently the Head of Enterprise sales, APAC at Semrush where he oversees the strategic growth initiatives and enterprise partnerships across the region. With a strong background in e-commerce and digital transformation, Jack previously held leadership roles at Amazon, where he led Amazon Business and Amazon Global Selling initiatives, as well as leading Korea sellers working at Coupang. Since joining Semrush in 2023, he has been overseeing major enterprise relationships across APAC, partnering with global brands including Samsung, LG Electronics, Alibaba Group, HSBC, Flipkart, Panasonic, Amore pacific and many more. Jack specializes in enterprise AI strategy, digital commerce, GEO (Generative Engine Optimization), and helping global organizations adapt to the rapidly evolving AI and LLM-driven search landscape.
