With over two decades of communications experience, currently as Head of Corporate and Business Unit Director at Razor PR, Ima has led agency transformation, navigated high-stakes client scenarios, and built high-performing teams aligned to business growth. In her current role, she manage's Razor’s largest portfolio, lead the corporate division, and sit on both the Senior Leadership Team and Management Committee. This has positioned her at the intersection of strategy, talent, commercial performance, and delivery. She has also led change management initiatives and contributed to rebuilding team structures and client service functions within the agency. She brings a grounded yet ambitious leadership style and a strong track record of commercial growth, cultural impact, and integrated campaign execution. She is particularly energised by opportunities to shape teams, rebuild culture, and guide a business toward renewed excellence.
