Ian Smith is a brand and communications strategist with over 15 years of experience across the world’s leading agency networks—Omnicom, WPP, and IPG. He helps agencies turn commercial impact into award-winning stories, bringing together strategy, creativity, and editorial craft.

As Global Brand Director, Awards & Insights at Omnicom Media Group, Ian leads the group’s global awards strategy—working with OMD, PHD, and Hearts & Science to shape campaign narratives and films that resonate with juries and reflect real-world results.

Since 2010, Ian has helped agencies win trophies at MMA Smarties, Cannes Lions, the Effies, and more. He’s also partnered with powerhouse brands including Volkswagen Group, Diageo, Mars, and PepsiCo—shaping stories that not only build brand fame but deliver measurable growth.