Over 25 years of Marketing experience across Asiapac, working across FMCG, fashion, health and management consulting. Hien has been at the forefront of digital health and transformation evolution in South East Asia. Passionate about data-driven marketing and digital innovation, focusing on enhancing customer experiences in healthcare. Hien Lane's contributions have not only advanced the digital health landscape but also underscored the importance of integrating technology with human-centered approaches to improve healthcare outcomes. As a Vietnamese/ Australian, she is deeply invested and believes. A healthier Vietnam, is a stronger Vietnam